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"To establish the most prestigious, credible and influential Awards programme in the South African motoring industry, these awards are presented to the vehicles judged to represent the best buys in their respective categories in South Africa. Although overall product excellence is important, these awards are also influenced by real, credible consumer input, with the ultimate goal of influencing purchasing decisions."
The winners of the Cars.co.za Consumer Awards were announced at a glittering function at Shine Studios in Braamfontein on January 14 2016. The event was attended by approximately 150 guests including prominent South African motor industry executives, representatives from vehicle manufacturers and importers, dealer groups, the finance sector, media agencies, social influencers and celebrities.
The head of Cars.co.za’s video division Ciro de Siena and comedian John Vlismas presented the awards (handcrafted car-key shaped trophies made from stainless steel, titanium, aluminium and acrylic); Mike Sharman — the owner of Retroviral Digital Communications — was the guest speaker.
The event was digitally broadcast on Twitter, Instagram, Facebook and, in a first for an automotive-themed awards ceremony in South Africa: the Periscope Live Stream App. The significance of the multi-platform broadcast was that it allowed consumers, who are at the core of Cars.co.za’s awards programme, to actively participate in the event. Furthermore, the #CarsAwards hashtag was one of the top trending topics in South Africa on Twitter during — and immediately after — the event.